I mean, this is the description of a Pain Letter that I read:

There are four parts to a Pain Letter. The first section is the Hook. You’re going to open your letter with a compliment or an attaboy/attagirl that specifically mentions something cool the company done recently.

[…]

After the Hook you’ll leave a paragraph break, then dive into your Pain Hypothesis. What’s a Pain Hypothesis? It’s an educated guess about the unpleasant, expensive and personally frustrating Business Pain most likely to be keeping your hiring manager up at night right now.

[…]

You’ll follow your Pain Hypothesis directly (no paragraph break!) with a pithy Dragon-Slaying Story […]

I do like the idea of looking at job ads to see what words they’re using and how that might reflect the needs of the job.